Thursday, March 23

The importance of Partnership – The Obi Cubana Way

By Chukwunonso Nzekwe 11

One reason Obi Cubana‚Äôs empire keeps growing is his ability to jump Into partnership and not sole proprietorship as most Igbo men do. 

From Ibiza to Cubana to Hustle and Bustle to now Odogwu bitters, there’s always one or two people that are part of the business. 

It is always said that if you want to go slow, go alone, but if you wish to go far, go with someone/team.

Obi Cubana partnerships thus far: 

IBIZA : Asanma Ibiza & Obi Cubana

Cubana Group: Obi Cubana, His Wife and his brothers 

Hustle & Bustle: Obi Cubana & Sir Uyi and one other person. 

Casa Cubana Homes: Obi Cubana & Ned Okonkwo

Odogwu Bitters: Obi Cubana & Vintage Deluxe Interiors. 

These partnerships have helped him diversify into businesses that almost all are huge successes.

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