By Chukwunonso Nzekwe 11
One reason Obi Cubana’s empire keeps growing is his ability to jump Into partnership and not sole proprietorship as most Igbo men do.
From Ibiza to Cubana to Hustle and Bustle to now Odogwu bitters, there’s always one or two people that are part of the business.
It is always said that if you want to go slow, go alone, but if you wish to go far, go with someone/team.
Obi Cubana partnerships thus far:
IBIZA : Asanma Ibiza & Obi Cubana
Cubana Group: Obi Cubana, His Wife and his brothers
Hustle & Bustle: Obi Cubana & Sir Uyi and one other person.
Casa Cubana Homes: Obi Cubana & Ned Okonkwo
Odogwu Bitters: Obi Cubana & Vintage Deluxe Interiors.
These partnerships have helped him diversify into businesses that almost all are huge successes.